Analysis Of The Banana Logo - 1161 Words

Ads cater to the fantasies of ordinary working people by showing them that certain products of benefits if they buy the product. These fantasies play with our mind to get us to feel like we need an escape from our stressful lives that s why ads usually use beach setting and sex to sell items. Chiquita is no different, they use their logo to do both by having us retreat to a tropical location and having a woman from the area giving us food. Chiquita’s mascot, Miss Chiquita, both strengthen stereotypes of latina women and women in general while also catering to a relaxing vacation. Today the Chiquita Banana logo is of a woman in a blue circle, she herself is yellow. The logo is small but it clear that it is a women with a fruit bowl on her head which has been a part of her costume since she was invented. While she has went through a few changes some the fruit bowl hat has stayed. Before I go into depth about the different designs she has went through I’d like to point that the Chiquita Banana brand is very proud of Miss Chiquita. While I looked around at the sites of Uncle Ben’s Rice and Land O Lakes Butter, I did not see a single thing addressing the origin of Uncle Ben or the Native American lady. On Uncle Ben s website there is a picture of his face with the slogan â€Å"Begin with Ben† next to it if you scroll all the way down. But that is it for his site, there is no explanation and neither for Land O Lakes Butter. We only see the ad in the top corner of the website. ButShow MoreRelatedThe Touch Screen Generation By Hanna Rosin942 Wor ds   |  4 Pagesgeneration, but I had never stopped to think about the next generation after us. After reading Hanna Rosin’s â€Å"The Touch-Screen Generation†, I began to think about the future and what technology will mean for the later generations. Rosin goes through an analysis of the technological options children have today and the research done over the implications of this new era. I, however, want to further examine Rosin’s choices made in this article to appeal her argument to the audience. First, I believe it isRead MoreDescription of the Whole Nike T90 Laser III Advertisement Essay803 Words   |  4 Pagescamera focuses on new Nike shoe (T90 III) and then Rooney hits the banana shot, which is tough and requires accuracy. All over, it is a very modern advertisement which shows the usage of latest stuff. In the end of the advertisement, first they shows shoes with a slogan master accuracy, which is quite impressive. Second one shows Nike logo with a quotation make the difference. All in all, this advertisement is quite impressive. ANALYSIS We can see they are using the two famous players of soccerRead MoreRhetorical Analysis Of The Inglorious Fruits And Vegetables 981 Words   |  4 Pagesthere is one? France launched an advertising campaign that was created by Intermarchà ©, entitled â€Å"The Inglorious Fruits and Vegetables†. I chose this particular video because it utilizes many, if not all of the rhetorical tools. In this rhetorical analysis we will take an in-depth look at the rhetorical appeals, the triangle, and the canons that this advertising campaign forgoes. Intermarchà © is the third largest supermarket chain in France. They support their argument with statistics to begin withRead MoreChiquita Banana Essay3738 Words   |  15 PagesMarketing Cases  |  October 20, 2013 [Name]  |  International Marketing Cases  |  October 20, 2013 Chiquita Banana Chiquita Banana Contents Chiquita Banana Overview 2 PESTEL analysis for the European Union 2 Political: 2 Economic: 3 Sociocultural Factors: 3 Technological: 4 Legal: 4 Environmental: 5 Marketing Mix 6 Product: 6 Price: 6 Place: 7 Promotion: 7 SWOT Analysis 8 Strengths: 8 Weaknesses: 8 Opportunities: 9 Threats: 9 Internationalization StrategyRead MoreBusiness Plan3225 Words   |  13 Pagesthem to buy our product. Competitor Analysis Every business has its competitor that will always be there and assure that they will get your customers. The Competitor Analysis are as follows: Banana Mania is a business which produces and sells products made up of bananas with spin and twist. They can do many products from banana and their twist on it is good. Their logo is also attractive. Banana Mania had products like churon, banana float, and the banana con yelo. After all, their group gainsRead MoreChiquita banana case3460 Words   |  14 PagesContents Chiquita Banana Overview 2 PESTEL analysis for the European Union 2 Political: 2 Economic: 3 Sociocultural Factors: 3 Technological: 4 Legal: 4 Environmental: 5 Marketing Mix 6 Product: 6 Price: 6 Place: 7 Promotion: 7 SWOT Analysis 8 Strengths: 8 Weaknesses: 8 Opportunities: 9 Threats: 9 Internationalization Strategy and Viability 10 Chance: 11 Incoterm 12 Possible incoterms for the company 12 Solution 12 Appendix A 14 Works Cited 15 Chiquita Banana Overview ChiquitaRead MoreMarketing Plan For Launching A Fresh Juice2536 Words   |  11 PagesCompany name: K .MANIA (PVT) Limited Company Company logo: Product name: PEP UP JUICE Product logo: Contents of marketing plan Part: 1 Executive Summery Part: 2 Purposes and Mission Part: 3 Situational Analyses †¢ Product Market Analysis †¢ Distribution Analysis †¢ Competitor Analysis †¢ Financial Analysis †¢ Other Analysis Part: 4 Strategy and objective †¢ Marketing strategy †¢ Marketing objectives Part: 5 TechnicalRead MoreThe Food Truck I Visited1322 Words   |  6 Pagesthe owner of the food truck was to deliver the health concept to people. Each portion of frozen yogurt was sold for six dollars with two toppings on it. Various fresh fruits were included in the choices of toppings, such as kiwi, strawberry and banana. The biggest advantage of Froyo To Go, expressed by the owner, was the healthy and fresh toppings with the frozen yogurt for the image his product shows is healthier and thus more attractive to customers than others. The competition is rather lowRead Moreturon6033 Words   |  25 PagesAngel University where almost every canteen is selling all-time favorite turon. That is why; we had come up to present â€Å"Cardava Turon† as our original product for the YEntrepMan Business Plan. â€Å"Cardava Turon† came from the word â€Å"Cardava Banana† which means â€Å"Saba Banana† in the Philippines. Cardava Turon was made possible because of the booming â€Å"turon† business. We’ve thought that selling â€Å"turon† could be a better idea to produce a product that is known and saleable. But because of our innovative mindRead MoreThe Obesity Epidemic in America Essays1082 Words   |  5 Pagesadvertisement for fast food is also everywhere; TV, logos, radio, billboards and schools. In The Obesity Epidemic in America and the Responsibility of Big Food Manufacturers a research study was conducted consisting of the affects of TV ads on children. â€Å"The results showed that American children are bombarded with commercials for unhealthy foods that contain a lot of salt, fat, and sugars†. When children see commercials with chocolate chip cookie cereal or banana sundae pop tarts they cannot wait to eat those