Final Research Paper Example | Topics and Well Written Essays - 500 words - 1

Final - Research Paper Example They give businesses a real time view of how they can improve their operations and operate more profitably. The comments by customers are used to detect any issues that the customers may have with the products of the company. The customers are also able to get an immediate feedback on the queries that they might raise. The role of social media therefore is more significant in the business world. Businesses use social media mainly in marketing their products, creating awareness to both the potential and existing customers (Michaelidou, Siamagka, and Christodoulides 1154). They are therefore able to increase sales as a result and therefore increasing their profitability. Social media therefore has attained a role in shaping the life of people as well as that of businesses. It has enabled people to interact socially with others and has enabled businesses to attain their profitability goals. It has also shaped the life of businesses by improving communication in organization between vari ous groups of employees (Atur and Huberman 494). The commonly used forms of social media are Facebook, Twitter and Google+. Facebook was initially commonly used by college students and the young people to connect socially with their friends. The role of Facebook has however increased as businesses are now using it to carry out their marketing function by creating a Facebook page where the Facebook users can follow and get any updates from the company or raise their queries and comments. Twitter also started as a tool for basically social networking but with time, businesses have adopted its use in marketing their products, releasing important information to their customers and directing attention for new products and special offers in the market (Bosari Para 4). Google+ has also been adopted by many businesses in carrying out their marketing and through it, the businesses have found the ease of increasing their presence in the business social

Describe a paint Essay Example | Topics and Well Written Essays - 250 words

Describe a paint - Essay Example ‘The Rock’ was completed in 1948 by Blume which is approximately 3 years from WWII. The war had a far reaching influence on people. The devastations, bombings and violations during the war and the atomic bombing of Hiroshima and Nagasaki were tremendously offensive for the people. The effects of the war remained on people’s mind for a long period, even when they came across to ‘the rock’ in 1950. The title gave a view to the people that human beings are persistent on living in the world even after the devastating effects of atomic bombings and extreme violence that they faced. It also implied the Earth’s continued existence even after the cruel and brutal acts of the human beings. The human beings are portrayed to be struggling despite of the devastations and conditions around them. This work clearly condemns the negative use of technology. The painting shows destruction and construction at the same time. The destroyed building implies the effe cts of the war which led to destruction of many house and even countries. The men and women struggling to reconstruct or mitigate the losses give a new hope to the people. The smoke moving towards the building which is not constructed yet also guides towards the hope of reconstruction after destruction, however, with some effects to continue with it.

Zone fitness market research

Zone fitness market research According to Kotler, P. (1988) marketing is a social and managerial process by which individuals and groups can obtain what they need and what they want. This can be achieved by creating, offering and exchanging products of value with others. The figure below illustrates the core concepts of marketing like needs, wants and demands, Product, value, cost, satisfaction and other concepts. Needs, wants demands Product Value, cost satisfaction Exchange transactions relationships Markets Marketing marketers Fig: 1.0. Core Concepts of Marketing Zone fitness is the new health and fitness company based in Huddersfield. Due to the continued growth of the health and fitness market in the UK, the company was formed. The company offers a range of health and fitness services on a membership only basis. Zone fitness operates 1 mile away from town centre in a place which was previously furniture warehouse. Few of the companys facilities are, rowing machines, exercise bikes, weights etc. One of the important parts of the services to the members is that there is an initial joining fee and the range changes according to the period of membership taken out for. The company was formed by three friends with now previous managerial or marketing experience or knowledge. The company is three years old and now has employs a total of 15 staff. The company is looking to grow in future both in terms of members and also in terms of health and fitness facilities offered but feel it now need to become more effective at marketing in order to face the competition. As a marketing consultant a report has been produced, to increase and improve the companys marketing activities. The overall review of the report covers areas such as, industry analysis, market segmentation, targeting, position, pricing strategy, etc. INDUSTRY ANALYSIS According to Brassington and Pettitt (2006), the industry analysis aim is to determine and understand the evolving opportunities and threats of the markets as they relate to the strengths and weakness of the health and fitness firm. The analysis covers areas such as size, growth, profits, cost structure, competitors, etc. MACRO ENVIRONMENT Economic environment is the general changes the economic conditions and the changes in pattern of the income distribution of the customers as well as the operation of the economic system are responsible for a variety of economic phenomena. These involve factors such as fluctuations, trade, economic growth rate, inflation and recession. (Peter, 2008) Socio-cultural environment is the attitudes towards the physical fitness and general wellness and individual ways of life of the customers and standards formed by the cultures and changing social values. (Johnson, et al., 2008) Political environment is the government with its political involvement and the legislation as the main components which can change the political as well as influence of the key issues in the companies such as policies, regulations etc. (Peter, 2008) Technological environment is responsible for the innovation and changes of the equipments such as tread mills, bikes, weights machines and also supplements. The development and new equipments can have an effect on the future of the Zone Fitness. The technology can change the emergence of the many substitute products. (Armstrong, et al., 2009) MICRO ENVIRONMENT SUPPLIER: Suppliers form an important link to the companys overall value delivery system. It provides the resources needed by the company to produce its goods and services. The Zone Fitness management must watch supply availability such as supply shortages, delays and other events which can cost sales in the short term and damage customer satisfaction. (Gilligan, et al., 2009) CUSTOMER: The Company needs to study the types of customer markets. Consumer markets consist of individuals or households that need services and health care activities for personal consumption. Business markets where the company can sell the services to the employees and for further processing. Reseller markets where the company can buy the facilities for certain profits. (Gilligan, et al., 2009) COMPETITOR: The marketing concept states that to be successful a company must provide greater customer value and satisfaction than its competitors. The Zone Fitness Management must do more than simply adapting to the needs of the customers. They must gain strategic advantage by positing their offerings strongly against competitors offerings. (Armstrong, et al., 2009) MARKET SUMMARY The UK health fitness clubs can be divided into two sectors: health clubs which are privately owned and leisure centres which are owned by the local authorities. Leisure centres which are defined as public facilities are changing to cope up with shifting consumer priorities and financial measures. UK has over 5,750 indoor facilities for keeping fit. The health club is still fairly fragmented, but there are now 10 large chains including David Lloyd leisure, Fitness First, Virgin Active and LA Fitness. (The Leisure Database, 2007) MARKET DEMOGRAPHICS Population of UK: 62,348,447 as of July 2010. Age Structure: 0-14 years: 16.7% (male 5,233,756/female 4,986,131) 15-64 years: 67.1% (male 20,774,192/female 20,246,519) 65 and over: 16.2% (male 4,259,654/female 5,612,953) Median Age: Total: 39.8 years Male: 38.6 years Female: 40.9 years (Mouseprice, 2010) MARKET SIZE GROWTH The UK health fitness industry has a revenue estimated almost  £3.6 billion and 11.9% of the UK population are registered as members in the health and fitness or publicly-owned fitness facilities. The membership has been growing up by 3% since 2006 and now there are over 230 new public and private facilities that have been added to the health and fitness industry portfolio. Almost 90% of the UK population lives within 2 miles of a private health or publicly-owned fitness facilities. UK market for health and fitness club has increased by a moderate of 1% in nominal terms, by 2010. (Research and Markets, 2010) On contrary to this, annual growth rates have been declined from 7% in 2006 to just 1% by 2010. Both of which, exerted a downward pressure on disposable income and consumer confidence, reducing demand for health and fitness centres as the money is spent on necessities rather than luxuries. Moreover, annual growth is also believed to have slowed due to increased saturation and competition in the market, which has led to a reduction in membership fees in the private sector. (The Leisure Database, 2007) The membership penetration is 33% higher in London than the UK average and also obesity risk rates are 65% lower in London. The Southwest region is another area in UK to have lower risk in obesity by 34%, but the membership penetration level is higher by 3% the UK average. The regions of North East and South West have largest membership growth in private club memberships whilst the East Midlands topped the impressive growth rates in the public sector. (Corporate Fitness, 2010) 3.0. PORTERS FIVE FORCES A Porters five forces analyses explore five different principal factors, which determine the attractiveness of a health fitness market. Bargaining power of buyers Zone Fitness Threat of new entrants Bargaining power of suppliers Competitive rivalry within an industry Threat of substitute products Fig.2.0. Porters five forces for Zone Fitness Threat of new entrants: The barriers to the new entrants are very high. The main development of private gymnasium and leisure centres on the country which take years and capital required have put smaller companies out of the picture. Some of the health clubs are combined and franchised, but all existing major big companies have sufficient back up support to make themselves unattractive for acquisitions. The domination of some of the big health and fitness companies insure that they can manage a threshold level of profitability. (Euromonitor International, 2010) Bargaining power of suppliers: Suppliers have low bargaining poor over health and fitness centres due to strong brand power and distribution capabilities of the companies and due to fragmented supplying industry. The need for facilities and equipments is to explore and re-conceive their business models, like by playing on the customers experience issue and to try to arrive at a more profitable but risky mode. These kinds of initiatives might also help moderate the stance of health and fitness companies. (Market and Business Development, 2010) Bargaining power of buyers: Buyers have a strong bargaining power over health and fitness companies because of the range of choices the buyers have. All major companies sell same facilities and at nearly same price so buyer can switch to another company without any doubt. Nearly 94% of customers today have choice of three or more health and fitness companies which can be available to them within 5 minutes of range and many other leisure centres as well. Numerous companies are competing for their business with facilities of varying size and formats. Power of buyers is high and companies that raise prices are likely to lose customers. (Research and Markets, 2010) Threat of substitute products: Health and fitness centres in the available sector are an available alternative for customers, but there has been some convergence between these two sectors as the companies extend their formats. (Euromonitor International, 2010) Competitive rivalry within an industry: The rivalry is intense even though the market is concentrated, especially among the top companies. At a micro level the industry rivalry is centred and a limitation strategy that the major companies resort to if one initiative is successful. The rivalry among major companies is intense and this has led to a price war between companies. This is because the companies sustain the declining profitability without exiting the market and there is no incentive for major companies to rush into extreme and profit eroding price war. (Aaker and McLaughlin 2010) 3.1. COMPETITION Zone Fitness has a highly competitive market in Huddersfield, but the following four will be direct competitors due to their establishment in and around Huddersfield. Bodyzone Fitness Centre Unit 11f/Nortonthorpe Mills/Nortonthorpe Industrial Estate Wakefield R Scissett Huddersfield, West Yorkshire, HD8 9LA Website: www.bodyzonefitnesscentre.co.uk Services offered: gymnasium, beauty centre, health club, aerobics, swimming, and sauna and cardio theatre. (The Fitmap, 2008) Fitness First Lockwood Park Brewery Drive Huddersfield, West Yorkshire, HD4 6EN 01484 429000 Website: http://www.fitnessfirst.com Services offered: gym, cardio theatre, spinning room, x-press workout, crà ¨che, squash, studio, lounge, juice bar, personal trainers, sauna, and steam room, aroma and sun bed. (The Fitmap, 2008) University of Huddersfield Gym Sports Hall Queensgate, Huddersfield, HD1 3DH 01484 472093 Website: http://www.hud.ac.uk/uni/about/campus_facilities/06_sports_hall/1_html/the_gym Services offered: cardiovascular training, step n tones, boxercise, groove n move, hula hoops, kettlebell, boot camp, pilates, abdominal blast, sports team camp, yoga, kung fu, spinning, tae kwon do and swimming. (Bizplan Cover, 2009) MARKET SEGMENTATION, TARGETING AND POSITIONING Market segmentation can be defined as the process of dividing the total market into segments or target market of consumers with common needs or characteristics and selecting one or more segments to target with a marketing mix. Zone Fitness company needs to know the needs and wants of their customers to better enable them to provide facilities and services that will satisfy the customer needs and wants. This may be problematic as there are numerous health and fitness facilities in the consumer market which the company can satisfy. Therefore, Zone Fitness must divide its market into various needs and wants. This is the process of the segmentation. (Cant, et al., 2009) The company must next decide which market segments needs it can best satisfy. The company should develop its marketing offers such as facilities and membership discounts and the process of deciding which segment to pursue is referred to as targeting market. Therefore, targeting deals with the process whereby a marketing mix is tailored to fit some specific customers. (Aaker and McLaughlin 2010) Positioning refers to the creation of a specific image or perception of the facilities and services by consumers in a selected target market. It is therefore the way in which consumers view competitive brands or types of products. For new products it means how the company wants to compare the new item in terms of its predecessors. The company will need attempt to establish a favourable position for its product by means of marketing communication such as advertising, however as it is believed that the product positioning is limited to advertising is no longer appropriate. (Ouwersloot and Duncan 2008) 4. SWOT ANALYSIS Many companies evaluate opportunities utilizing an analysis framework referred to as SWOT. It is an acronym for strengths, weakness, opportunities and threats that can be investigated and can be used in early stages like market planning and decision making for zone fitness. On one hand it operates the matching of vital strengths with major environment opportunities and on the other hand it provides for improvising weaknesses and possibilities of risk in the zone fitness marketing. (Cant, et al., 2009) STRENGHTS: Zone Fitness is more committed towards a result orientated approach to maintain its customers in a highly competitive market. Facilities and health programmes are well taught according to the need of Zone Fitness. Reduction in fees and discount in membership service in entire market of UK. Also Zone Fitness has well trained and qualified staff. Personal services, individual programmes and advice are seen as being a key part of competitive success. (About Health Clubs, 2009) WEAKNESS: Personal training and individual programmes can be expensive. There are no swimming facilities which can be a problem in providing services to a large pool of members. Marketing budget is very short to attract business clients. (NetMBA, 2009) OOPURTUNITIES: Health and fitness clubs are rapidly growing in UK. Increasing health conditions and diseases such a obesity are causing people to join and pay more importance to exercise and health care activities. Health clubs and gym have become a routine of life in the peoples daily schedule. A low income area can be of special focus for zone fitness which is mostly ignored by rival competitors. (NetMBA, 2009) THREATS: One of the main threats could be because of recession and economic downturn, which can slowdown the growth of health and fitness industry. Low cost equipments are also available in the markets for home exercise. Although market is rapidly growing a small level threat can be of low cost offers from well established competitors. (About Health Clubs, 2009) MARKETING MIX Zone Fitness companys marketing mix is based on the factors of product, cost, distribution and advertising. PRODUCT: Health and fitness services: Rowing machines Exercise bikes Weights Aerobics Yoga Steam room Sauna, tanning rooms Massage services and Jacuzzis PRICE: Zone Fitness will be facing a challenge with highly competitive markets such as David Lloyd, Fitness First, etc. Therefore company is offering services at cost less than existing market standards with reduced fees for the under 18s and over 55s and discounts for the family memberships, etc. A new member for yearly membership would pay an initial joining fee of  £100 and a yearly membership of  £500. This would give members an unlimited access of the services and facilities of the company. PLACE: Zone Fitness company is located within the 1 mile radius of the town centre of Huddersfield. The company has a direct supply of their facilities and will not be involving in any kind of franchise or network. PROMOTION: Zone Fitness can use newspapers, magazines, internet, television and radio as the medium of advertising. In addition they could also print brochures for creating awareness in the market about their health and fitness services. (Cant, et al., 2009) INTEGRATED MARKETING COMMUNICATIONS (IMC) STRATEGY Integrated Marketing Communications is a cross-functional process of creating and nourishing profitable relationships with customers and other stake holders strategically controlling or influencing all messages sent to these groups and encouraging them. The marketing mix of an organisation for tangible products compress of four elements, these are; marketing communications, price, promotions and distribution. The marketing communication element influences the other three elements; therefore it is important for Zone Fitness to be aware of their relationship between these four elements, while designing and planning the marketing strategy. (Ouwersloot and Duncan 2008) The responsibility of Zone Fitness management is to compile a programme that establishes a framework for the development, implementation, coordination and control of companys marketing communications. The aim of such a programme is to develop an effectiveness IMC programme that targets the customers in an attempt to influence their attitudes and behaviour. STRATEGIES OBJECTIVES Setting the IMC objectives and compiling it with the budget are crucial activities in the marketing communications department. IMC objectives and the budget constitute two basic guidelines and constraint in the formulation of an IMC strategy and for the various elements. The period within which the IMC objectives and strategies must be achieved covers the same period which all activities of the various marketing communication elements are implemented. (Hutt and Speh 2009) IMC objectives and strategies the Zone Fitness can follow are: The objectives must be formulated and once they have been, a provisional marketing communication budget must be prepared on the basis of the formulated goal. Marketing communications development and different strategies for each element are usually the most comprehensive of all phases. Each marketing communications element plays a unique role in achieving the integrated marketing communications objectives. The IMC decisions must be co-ordinated to prevent element being singled out. The decision taken must be synchronised by the company so that the ultimate objective can be reached without any form of duplication and resultant additional cost. After that there should be the development of an action plan for each IMC strategy. This is the operational programme, which is very detailed and contains activities, responsibilities and time frames. The penultimate is the measurement of the IMC effectiveness. It is important to ascertain whether the IMC programme has achieved its objective. The continual feedback on the effectiveness of the IMC strategy and programme so that deviations from the formulated objectives can be evaluated with a view to taking corrective measures. In the overall summary the IMC objectives and strategies must be derives from the marketing strategies and elements such as advertising, personal selling, promotions, publicity, public relations and e-communications must be derived from the marketing communications strategies for Zone Fitness company. (Ouwersloot and Duncan 2008)

Global Unification through Handheld Technology Essay -- Technologies E

Global Unification through Handheld Technology "Handheld technology: is it the greatest invention since sliced bread?" (Lewis 1). Whether or not these technologies will be remembered as one of the greatest inventions of all time is yet to be determined, but handheld technologies are definitely changing the way people access and work with information. Handheld technologies were first created to help make some of life's current tasks simpler and faster to complete. Two of the main handheld technologies are the Global Positioning System (GPS) and the Personal Data Assistant (PDA). The first thought that spring to one's mind when GPS is mentioned is usually that it is a fast and easy way to find where one is located. Similarly, the first thought with respect to PDA is usually that it is a good way to organize one's appointments and personal information. Those functions are just the beginning, though. There are several other functions that these technologies have begun to serve, some of which may lead to complicated ethical dilemmas. As was mentioned above, GPS is generally thought of as a device to help one locate one's position. It is found in many cars and is almost becoming a standard feature. It is a handy device if one ever gets lost or needs directions to an unknown location. This functionality is great, but is not what it was invented to do. According to Peter H. Dana, Department of Geography, University of Colorado at Boulder, GPS is a satellite navigation system "funded by and controlled by the U.S. Department of Defense (DOD). While there are many thousands of civil users of GPS world-wide, the system was designed for and is operated by the U.S. military" (1). It is used by the military to pinpoint the position of ... ...ilian Software Development." [Online]. http://www.iamsam.com/papers/afcea_1999/afcea_ethics_submission.html North Central Regional Educational Laboratory. (1997). "Critical Issue: Ensuring Equitable Use of Education Technology." [Online]. http://www.ncrel.org/sdrs/areas/issues/methods/technlgy/te400.htm Santa Clara County Library. "Internet Access." (February 2002). [Online]. http://www.santaclaracountylib.org/aconsent.html Savino, Lenny. "Ex-Decoder Faces Charge in Espionage Case: FBI Says Military Man Sold Secret Data, Images." San Jose Mercury News. 25 August 2001: 1A. "Teaching and Learning with Palm Handhelds." (2002). [Online]. http://www.palm.com/education/palmED/ Wong, Nicole C. "Digital Cameras Eliminate Some Leg Work for Parking Police." San Jose Mercury News. 7 January 2002. *Animated images taken from http://www.animationfactory.com

America Involvement in WW1

Zieger, R (2001) brings out the American experiences in the Great War describing it as a Mr. Wilson war (p1). When the war broke out in Europe the American people wished for it to remain a European affair. They wanted to remain a neutral force supporting neither of the warring sides. This was the period in the United States history when the country was deeply embedded in the isolationism principles, when it came to this war they did not want to be dragged in the political affairs of Europe.Their main focus was economical; they just wanted to expand trade in different parts of the world. They felt that their involvement in the war would jeopardize their expansionist ambitions. They believed that the war would not last for long and the world would be in peace after a short while. In keeping with true neutrality spirit America had in the beginning refused to supply either side or extending any economic assistance to any of the nations involved in the warfare.The American pacifists thoug ht that the conflict would not extend to the other parts of Europe; it would just remain a German and French affair. They were of the view that though the war was not necessary, America interests were not threatened by the activities that were taking place in Europe. (Zieger, R 2001) The neutrality policy was tested when Germany issued threats that any ship approaching British zone would be sank. President Wilson warned Germany against such a threat, according to him they were to be held responsible for any American ship that would be attacked or sank.German use of boats which were known as the U boats posed real threat to the United States and perhaps was the reason why the country could not remain neutral anymore; they had to join the war to protect their interests. The announcement by German pertaining targeting all ships approaching Britain zone angered America prompting their reaction. This was heightened when one of the American ships by the name Lusitania was sank by the Germ an forces killing one hundred and eight Americans who were on board.Though this issue was resolved without attracting much conflict America was forced to adopt a new stand which was to go a long way in taming Germany which was threatening to tear the world apart with its domination ambitions. There are other factors that led to America move from the pacifist view and actively participate in this Great War. They felt that their interests as a country were threatened by Germany threats. The ultimate decision to join the war was reached by the congress when they got some information which indicated that Germany was intending to enter into an agreement with Mexico where the America interest would be attacked.This made the President to move with swift speed declaring an all out war with the enemy. They could no longer sustain their neutrality and isolationist attitude since this would have meant doom for this great nation. (Coffman,E1998 56) For any nation to rally its people to the cour se of the war ,there must be some information distributed urging people to support the course. This is what happened in America during the First World War. A body was formed with the purpose of influencing the americans opinion regarding participation in the war.President Wilson appointed advisers who included Walter Lippmann and Bernays Edward. Propaganda played a key role in getting the American public who intially were jittery about entering into the war. It was a necessary method through which Americans wanted to promote democractic policy around the world. There are various methods that were adopted to advance the propaganda ,movies depicting Germans as an evil lot. They warned the Americans to be wary of Germany spies. Patriotic organizations came up where effrots were made to try and get spies and traitors.The committee set up used various medium such as posters,cables and radio to convey the message to the people. Propaganda was a very effective tool during this war,American government was able to paint Germany as the biggest enemy of democracy and as the country having the worst human rights record where they killed even innocent babies in the name of the war. Through this methods the government gained the much needed support from the people who intially wanted nothing to do with a European war. (Degler,C 1984 604)The same tool has been used in many other occassions ,for example during the war in Afghanistan,change of regimes in Panama,Iraq,democratization of Nicaragua,The Philipines,Cuba,Hawaii,Puerto Rico and many other. The American government has used the same method in painting dictators in these countries as the enemies of democtatization process. The information given to the people as Kinzer chronicles highlighted waas meant to paint the leaders of these countries as bad and should be removed so that the natives can be liberated from their bad rules and oppressive systems.American interest were also in the picture in most of these undertakings. In both cases there are people who felt that the government was overstepping its mandate through its involvement in affairs which had nothing to do with America. These are some of the people who were the targetted by these propaganda machinery and in most casesthey worked right as america was able to intervene and bring some changes in some of the worst regimes in the world. (David,K 1980 24)Kinzers had expolored some of the examples where the American government has successfully used the similar method to rally its citizen behind it and helped win a war. The American people have been made to believe that the government is doing this as a noble course. It has portrayed itself as a machinery that intervenes to liberate masses without result to bloodshed,where innnocent civilians are killed. Starting with 1893 invasion of Hawaii , in the end there were no serious casualties but political stability was restored in these countries.This has been called interference with other nations af fairs in many occassions but the government has managed to get the support of the citizens who in the real sense fund these activities through the taxes they pay to the government. Though not all of these wars have been successful the American government has succeeded to bring sanity to some of these countries. Fot it to have succeeded ,it required much support from home,if this was not forthcoming it could have meant doom as it has happened in the recent years in Iraq and Afghanstan. (Degler,C 1980 304)The great war can not be said to have made world safe for democracy but it was a beginning of a long jorney. This is a process that woukld meet all forms of challlenges ranging form the spread of socialism and the emergence of new dicators who were determined to rule by their fists. America began a process where it aimed to bring sanity in the world politics a system where people would be free in their own countries. Through this method of governance peace would prevail in the world avoiding another ugly situation as had happened before in different palces in the world.(David,K 1980 27) There are some activities that the american governemnt has engaged in which seem to defeat the very cause they have been extending. One of them is the palmer raids conducted in the 1920s. This was a crakdown that aimed at neeting those who harbored different opinions from that of the government. Passing of some legisaltion such as Epsionage act and seditous act have been pointed as killing of democracy since they deny the citizens their right to speak their minds. They are contrary to the constituion which guarantees the American citizens frredom of speech.They have been criticized for having violated the very rights protected in our constituion. Some have even gone further with comparing American government with the world dictators who have been targeted before as they have used the same method to silence their subjects. (Mac Cormick,2005 45) One can draw some similaries betwee n the war on terror and what was happening at this period. War on terror is fight against force who do not believe in democracy. It is against a group of people whose ideologies aim at extending systems where people are denied fundamental rights.Various methods have been used to fight the war on terror,laws have been made to net the terror agents,legislation which are similar to the ones made during and after the great war. Some of these laws for example The so called Partiot act have met resistance since they violate the human rights where the government security agents have been given too much power to an extent of interfering with people’s privacy. America involvement in the great war changed the course of its history,it started a process that have brought order in some parts of the world where masses have liberated from oppressive regimes.This process have meeet opposition within and outside america but the government has in most cases rallied its people behind it through use of propaganda machinery. In most of the cases it has emerged voctorius. Work Cited Zieger, R. America Great War, Rowman and Littlefield (2001) David, K. The First World War and American Society, Oxford University Press (1980) Mac Cormick, C. Hunt for Red Scare Terrorrist Bombers, University Press of America (2005) Gegler, C. Out of Our Past. The Forces That Shaped Modern America, Harper and Row (1984) Coffman, E. The War to End Wars, University Press of Kentucky (1998)

Andy Goldsworthy – Essay

Andy Goldsworthy Andy Goldsworthy is able to create something aesthetically pleasing or conceptually pleasing out of absolutely nothing. He takes what he can from the land and produces sculptures by melting ice together, collecting wood or piling rocks in unique ways. Andy Goldsworthy creates his art using his bare hands alone, and while the art is still standing, he creates his own significant places. His art would often erode or collapse but for the brief time they are standing, his creations show bure beauty and amazement. Andy attempts to get closer to nature in all of his artworks. He portrays to the audience the importance of nature by recreating the different sculptures to remind us of the beauty nature holds. â€Å" â€Å"As with all my work, whether it's a leaf on a rock or ice on a rock, I'm trying to get beneath the surface appearance of things. Working the surface of a stone is an attempt to understand the internal energy of the stone. †- Andy Goldsworthy Goldsworthy tries to keep things simple in what he does. He uses only the materials and tools he is provided with by nature. If it is snowing, he will use the snow as his material, if it is autumn he works with the colours of falling leaves, a falling tree is a source of twigs and branches. Goldsworthy works with the land and not against it. He believes that the he has to learn about the lands surroundings and portray them through his artworks so that when others see the art they instantly feel the emotions of what is around them. He causes us to get sucked into the nature of the artwork and its serenity. â€Å"At its most successful, my ‘touch' looks into the heart of nature; most days I don't even get close. These things are all part of a transient process that I cannot understand unless my touch is also transient-only in this way can the cycle remain unbroken and the process be complete. † -Andy Goldsworthy Touch is an important element in the process of Andy Goldsworthy’s art making. He likes to touch before he places any material in order to get connected with the piece and feel the energy of his artwork. He learns from nature and f the piece doesn’t fit right, it could all come crumbling down. This fragile art is what makes his art so interesting to viewers and is what holds to emotion of the piece. Andy often takes photos of his artwork just after he creates them. He then sells the photos and not the artworks as the artworks often erode or fall. In his photographs, he still manages to portray the emotion seen in all his works. In making this art Goldsworthy must be extremely patient and rely completely on nature. He has had to try again many times after something has not worked and his art has come crashing to the floor. The materials used are very delicate and need to be handled with care, but again, this is what makes his art so interesting and exciting. Andy believes in the way nature can teach you many things and overwhelm you with such grace and beauty. Each of Andy’s artworks provides a story or portrays information in order to make the audience wonder. Andy takes interest in creating land art because of the serenity he produces through nature and because of what he can learn from his art. He is interested in finding the figure or picture to suit that area. He uses subtle amounts of colours in his artworks to create a contrast in what is real and what is art. His artworks vary in size, they could cover large mounts of land or could just consist of a small rock pile behind a tree. The size will vary on what the atmosphere of the land holds. Goldsworthy just works with what he has. Every choice counts in his artworks and he has to take his time to create them but in the end, what he produces is magnificent. Emily Kame Kngwarreye- Emily Kame Kngwarreye is an aboriginal artist who strives on creating her work on the emotions and nature of the land. Her land and the closeness and connection she shares with it inspire her work. Emily is an Elder in Anmatyerre, her aboriginal community, and uses this cultural experience as a basis for her artworks. Her artworks are also based on her lifelong custodianship of the women’s dreaming sites in her clan country Albalkere. The beliefs in the dreamtime stories that have been passed down by ancestors and portray them in her artworks. It was her Dreaming that was the source of the creative power, of her knowledge. So profound was her identification with Alhalkere that it infused her life and her belief system. Alhalkere was the source of her paintings. Even physically, Emily's pierced nose bore homage to the ancestor Alhalkere, a pierced rock standing on the Country of the same name. Emily believed purely in this ancestor and gained the knowledge for her paintings form her belief. | Emily tried to convey her land through her art by using colours and symbols in her artworks. Because of her strong Aboriginal connection with the land, she presented this as her significant place and acknowledged this throughout all of her artworks. Often she would use materials found in the land such as what she painted on or with and sometimes even painted using her hands, but mostly she used paint and a brush. The colours she used were to portray her land and symbolize her connection with the ‘Sunburnt’ country. She would use colours such as warm yellows, reds, pinks and orange to portray her land and chose to represent the nature of the land through rough strokes and dots. Usually she painted what came to mind when she thought about her dreamtime stories or chose to tell the story in her artwork using a number of colours and figures. Her land is what is most important in her belief system and she cherishes her connection with nature and the dreamtime stories. In her artworks, each action is carefully chosen to portray her belief in the land. They demonstrate the connection between Aboriginals and their nature. Emily’s art also displays the relationship between Indigenous Australians and the dreamtime stories they tell which usually involve their land and ancestors. Emily’s art tells the story of her life. It displays her beliefs and inspirations and also the significance of the land in Aboriginal culture. So by looking at her artworks we feel an overwhelming respect for Emily and her heritage. We feel the landscape of her land and the hidden reasures that are held close to her community. Emily’s art displays a sense of pride for her land and helps us to convey the same proudness in our lives. Although some of her artworks display sadness and loss, most demonstrate beauty and love. This sense of happiness enters the viewers mid as soon as they set eyes on her artworks. This feeling is what Emily was trying to convey I her artworks. She tries to capture the unseen beauty of the land and reproduce it so that it is no longer hidden to the viewers eye. Emily paints out of pure adoration to her land.